UK diners 'looking for celebrity chefs'
Many Britons are willing to splash more cash for a meal at an eatery owned by a celebrity chef, new research has revealed.
While quality restaurant supplies, a sophisticated atmosphere, an eclectic menu and luxury wines may all be important to the average diner, knowing that they are eating a dish prepared by a famous chef is becoming an increasing draw to eating out.
Indeed, research by Bookatable.com has revealed that 18 per cent of people would be willing to spend an additional £100 each at a restaurant owned by a celebrity.
This is because they feel they are guaranteed a higher standard of dining as the dishes they are sampling have appeared on television.
Meanwhile, 15 per cent of Britons believe that such chefs regularly cook at their own establishments, despite having other commitments, such as television shows or additional businesses.
Wilhelm Hamilton, Bookatable.com, said: "We now want to make it even easier for consumers to book tables at some of the leading celebrity restaurants, so we've created a new guide on our website to help fans of the likes of Gordon Ramsay and Marco Pierre White find the best meal for them.”
Elsewhere, chefs are increasingly putting on their aprons in order to cook up a veggie storm, with the Guardian claiming that such dishes are increasingly in demand.