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Travelodge to train next generation of hotel staff

UK’s first school of hospitality and catering opens its doors in Coventry Travelodge

In a ground-breaking move to train employees, Travelodge has announced the opening of the UK’s first catering Skills Academy. The training centre, based in the Coventry branch of Travelodge, was established by the National Skills Academy for Hospitality, and includes seminar spaces and interactive training technology.

These facilities have been installed in the hotel’s previously unused meeting rooms, which were redecorated and refurbished before being made available for companies to hire. Not only Travelodge staff, but catering staff from across the industry can therefore benefit from top-class training in customer service and management skills. Travelodge employees can even enter a fast-track hotel management scheme, culminating in participants being awarded a bespoke degree in hospitality in partnership with Kingsway Westminster College.

Chief Executive Guy Parsons stated in a Travelodge press release: “training in customer service excellence is key for hotel operators like Travelodge as it promotes loyalty among the nine million customers we get each year. I believe the hospitality industry will benefit tremendously from Skill Academies, ensuring our industry is ready to serve the influx of customers the UK will see during and after the 2012 Olympic Games."

The Coventry Skills Academy has been such a success that Travelodge plans to open branches in an additional 20 hotels. The budget brand offers rooms from £19 a night, and is going from strength to strength. Their recent acquisition of 52 Innkeeper’s Lodges from restaurant and pub operator Mitchells & Butlers takes their grand total of rooms to 30,504.

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