Thread Count is the number of threads per square inch in the woven fabric of your Egyptian Cotton or Cotton Rich Bedding most commonly used for bed sheets and duvets covers.

Are Highest Thread Counts really the best when choosing a new Egyptian Cotton Sheet Set? These are questions most companies simply don't want you to know or ask.

Thread Count, and its determination, is actually one of the biggest and most confusing issues today for consumers. While Consumer Reports has done an excellent job of monitoring Bedding products and trends, certain specifics have remained unanswered.

Are you aware that many either Falsify Thread Counts or intentionally mislead consumers as to the actual Thread Count. Did you know that there is in fact a vast difference in how manufacturers are determining Thread Count for Egyptian Cotton and Cotton Rich Sheets, Duvets Covers and Bedding? Manufacturers from many countries such as Egypt, China, Portugal, India and others are using 2-ply or multiple-ply threads up to 4-ply, claiming the Thread Count of their Egyptian Cotton Sheets and Duvets to be double to quadruple what we consider to be the true value. And, while this may seem trivial on the surface level, the impact is substantial in the quality of product you're receiving. Rather than using one single-ply, Long Yarn Egyptian Cotton or Pure Cotton fibre of excellence, the cheapest fibre are instead twisted together to create a longer "thread."

Twisting causes a compromised base resulting in weaker weave, a rougher surface and far less longevity. Most large or national manufacturers use single yarns and, although the thread counts typically stay in the 180-250 range, the single-ply threads used are going to last longer than two threads twisted or tied together. Even though the actual thread count may be lower, use of single yarns typically means that your set is going to have a far superior feel and last much longer.Egyptian Cotton is the most superior of the Cottons, the most expensive. There are however different grades and lengths, and the term Egyptian Cotton on packaging can be misleading. Because of this, bedding made of Egyptian Cotton no longer means that you’re necessarily purchasing a top-quality item. Fibre length is crucial in determining the quality and longevity of your new sheets, but a difficult factor to decipher as a consumer. Short fibres cause roughness, pilling or have surface balling, and result in extremely poor wear.Now that you have a better understanding of thread counts, be sure to visit our bed linen section and select the range that most suits your requirements.