The selfie craze has been steadily growing for some time now, with many businesses searching for ways to capitalise on the obsession to promote their businesses. As the humble bathrobe takes centre stage and becomes the latest must-have accessory among the selfie set, hoteliers around the world are are rushing to ensure they have the perfectly fluffy, pristinely white robes hanging in their en suites to tempt their guests into providing them with a little free publicity.
Bathrobes have long since become a staple provision for hotels, alongside the obligatory shampoo, conditioner and pillow chocolates. Hotel bathrobes may seem like an insignificant detail, or an extravagant indulgence depending on the price bracket of your rooms, but the latest bathrobe selfie trend has made them a sound business investment for even the most budget rooms. Continue reading