Cautious hoteliers are being reminded not to wait for the Christmas period to update their facilities as the number of late-year bookings has soared.
Experts believe this could be the start of a larger trend of “fifth season” travel where British families are rediscovering the UK as a holiday destination. Many of these may have enjoyed similar adventures when they were young and they are now passing the same experience onto their children.
The evidence for this is that the period between summer and autumn, sometimes called "Sortumn", has seen a 61% increase in reservations. Continue reading