Tablecloths at the ready for boom of culinary travellers
Culinary tourism is a rapidly booming industry, which may mean that the average holidaying Briton is looking for something more from their dish when they stay at a hotel or bed and breakfast.
In light of this, owners of such establishments may wish to prepare their chefs, buy in the best local produce and lay out their best tablecloths and cutlery if they wish to see more travellers coming through their doors.
Erik Wolf, president of the International Culinary Tourism Association, said the holiday industry is increasingly coming to the realisation that food and drink is the only thing on the tourism menu that "all visitors enjoy".
"Not everyone shops, attends the theatre or golfs, but everyone eats," he added.
Mr Wolf continued that in an industry that is "mushrooming", travellers need to take care to choose the culinary experience which best suits them.
And with even cruise liners now revamping the food service they provide, taking similar action in the kitchen could be well worth the effort of holiday accommodation owners and may convince them restaurant supplies are a worthwhile investment.
With recent research by cottages4you finding that restaurants were one of the top reasons people take a town or city break, there may never have been a better time to make an investment in good food.