With Mother's Day and Easter fast approaching, celebrate these occasions the right way with our guide to creating the perfect dining experience. The following article was featured in Essentially Catering."Even before customers have seen a menu, spoken to a waiter or ordered a drink, they see the tables. Raj Ruia, managing director at linen supplier Richard Haworth, advises on how to set the tone.Making customers feel special is a sure-fire way to ensure a first time diner turns into a repeat patron and a regular customer wants to return yet again. Tables that look inviting, luxe and clean, with crisp linens and neutral colour schemes, appeal to customers and immediately create an enjoyable atmosphere.For pubs or other dining venues that are unable to lay linen tablecloths, simply putting linen napkins in place settings adds a touch of class to an occasion and allows diners to feel special. Adding seasonal flowers, such as daffodils, to tables also enhances the feel and shows that you are going out of your way to make a special day even more special.
If you get big group bookings, take extra care to ensure the temporary layout looks smart and
works well for the venue so that diners know that everything is under control. As space is likely to be more tight than usual, take patrons’ coats as they arrive. This way chair backs are left free and customers feel they are being well looked after. Putting a miniature box of chocolates or an individual truffle in a place setting is a simple way to make people feel special and will only cost a small amount each: a romantic touch on Valentine’s Day, a special treat for a mother on her day and a nod to the mandatory chocolate on Easter Day.
Never forget how important these finishing touches are – especially on these big annual
occasions. Patrons will appreciate the fact that you have gone the extra mile for them and will
probably spread the word far and wide. Visit www.richardhaworth.co.uk for a wide range of linens for all areas of hospitality."