Customer Service 0845 337 7001

Trade Enquiries 0845 3377732

Customer Service 0845 337 7001

Trade Enquiries 0845 3377732

A Selection of our Customers

Revolutionary Optima Finish Announced

Richard Haworth has launched revolutionary linen finish, Optima, made with never-used-before technology to benefit launderers and guests. Using new technology and chemicals, Optima is the ultimate solution to combat creases, stiffness in handle and niggling crows’ feet that can be problematic when laundering percales. With seven key benefits, Optima has been designed to be user-friendly to save launderers both time and money and also offer hotel guests the ultimate in soft sheets. A built-in stain release system reduces soil adhesion so the fabric is easy to care for and the increased tear strength will lengthen the lifespan of the products. The improved handle and silky smooth finish provides guests with silky-feeling sheets. The Optima finish has been specially designed to repel moisture whilst in its dry state, and the technology incorporated in the fabric will allow it to wet out completely during the laundering process so it can be cleansed as normal. Its ironer-friendly properties reduce pressing time and makes ironing quicker and easier, providing a greatly improved end product. The research and development behind Optima has resulted in a longer lasting finish, which ensures linens feel newer for longer. Care was taken to reduce the amount of sizing during manufacture, which helps to reduce the COD (Chemical Oxygen Demand) in the effluent, reducing costs and helping the environment simultaneously. Raj Ruia, managing director at Richard Haworth, commented: “Optima has been specifically designed and developed to create a finish that’s easier to launder, iron and care for. Richard Haworth understands the need for laundries and hoteliers to provide guests with the most comfortable linen possible, while also appreciating that products must be made that save launderers time and money.” For Optima enquries please call 0845 337 7001.

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