Savings on both sides
The duo behind one of the world's best restaurants is to begin a pre-paid dining scheme at the end of the year, reports the Financial Times. Grant Achatz and Nick Kokonas, whose celebrated Alinea restaurant is a great success and features beautiful luxury table linen, hope The Next Restaurant in Chicago will be equally popular.
Their experiences at Alinea, also in Chicago, led to the idea of selling 'tickets' to meals. This way, the buying and menu planning is a lot more economic, and reduces the chance of cancellations. It will also help to fill the restaurant at less busy times by selling 'off-peak' dining slots.
Worth paying for
However, as the Financial Times explains, pre-paid dining is the norm in many hotels, because knowing how many meals to make helps hotel owners save money. As a result, hotel owners know the only way to attract payments is to make dining a pleasurable experience. Customers will only feel a meal is worth paying for in advance if it is perceived to be a luxury service. Therefore, beautiful table linen is a must, from tablecloths to napkins. The Alinea, for example, is an understated but luxurious environment, and it's easy to imagine that The Next Restaurant will be equally lavish. Of course, as the pre-pay scheme is founded on economy, hotels and restaurants will need to buy wholesale linen that brings a touch of class for a lower price.