How can you distinguish yourself from other restaurants? By increasing the expectation of your customer the minute they walk into the restaurant with an easy upgrade to match your decor.1. Upgrade your restaurant image
In a recent study, diners who see a cloth napkin in a restaurant, even in a casual style restaurant, immediately upgrade their expectations of the restaurant. They expect a better experience, and the implication is that they might spend more because of it. In fact 93% of all diners notice whether a restaurant has cloth or paper, and 78% prefer cloth to paper.
Restaurants that used to pride themselves on food and service alone are finding that they have to use atmosphere and décor as the new differentiator. Upgrading to a cloth napkin is a great way to do that.
Don’t forget about the benefits of cloth unlike paper napkins it doesn’t fall apart, it doesn’t stick to your fingers and provides better protection to a guests clothing, plus one is usually enough.
2. Price, Myths and Facts
Many restaurants mistakenly believe that the difference in the cost of providing paper napkins versus cloth napkins is approx £0.07. The true cost per meal difference is not this high. Most diners use an average of 2.5 napkins per meal.
3. Environmental Issues
When you use paper napkins, you are paying to increase the waste emptied into ever increasing land-fill sites. By comparison a textile rental laundry uses a fraction of the community’s water supply. In addition waste disposal costs continue to rise.