England boasts 'best beaches'
Hotel and B&B owners lucky enough to run an establishment near to a beach may see a healthy number of visitors passing through their doors this summer.
Indeed, they may wish to start laying out the towels, making the beds and finalising the summer menu now, as plenty of Britons are expected to opt for a staycation break this year.
James Berresford, chief executive VisitEngland, said that England has some of the best beaches in the world and this is a major attraction for both British and overseas holidaymakers.
"Coastal towns and resorts account for 25 per cent of holiday trips and 33 per cent of visitor spend, so they are an incredibly important part of tourism in this country," he added.
Indeed, trips to the seaside last summer were up on the previous year's figures by 24 per cent and with exciting new events and facilities opening up, this trend could be set to continue.
When they pull on their restaurant aprons, hotel chefs may wish to ensure that they have a menu bursting with locally-sourced dishes to feed hungry guests, after Erik Wolf, president of the International Culinary Tourism Association, said that more people are going away in order to sample new culinary delights.