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Budget hotel chain targets live music fans

Proven popularity

Travelodge has cemented its position as the UK's fastest-growing hotel chain by exchanging contracts on two new hotels, worth over £24 million. The 200-bed venues are to be built within a stone's throw of two of the UK's biggest music venues: the NEC in Birmingham, and the MEN Arena in Manchester.

Other recently-secured Travelodge builds are near the Liverpool Echo Arena, Newcastle's Metro Radio Arena, and the London Excel. The targeting of these venues is due to existing Travelodge branches near to music venues and arenas hitting 100 per cent occupancy after major events. MD for development Paul Harvey said: "The explosion in the popularity of live music and comedy events over recent years saw our hotels located near to arenas outperform expectations during the recession".

Why Travelodge appeals

Because many concert goers live outside the cities, and events often finish too late to use public transport, an overnight stay after a gig is becoming an increasingly popular option. However, considering the cost of tickets and transport, it's no wonder budget accommodation is proving so popular. Many low-cost hotels, hostels and B&Bs could capitalise on the live music boom if they are located near a popular venue, but as the success of Travelodge proves, good quality hotel supplies are essential to draw in guests.

Travelodge's £19 beds and 24-hour reception make it ideal for shoestring budgets, but it's still a far cry from 'roughing it'. The company boasts a "king-sized bed with cosy duvet" in every room, as well as an en suite bathroom. The new hotels take the Travelodge total to 452, with over 30,500 rooms and 6,000 staff.

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