Brits 'making the most of discount dining'
As the economy emerges from the recession and Britons continue to keep their belts well and truly tightened, many people are treating themselves to a spot of discount dining.
Indeed, while colourful tablecloths, an exotic menu and cheery music can all play a role in attracting diners through the door, discount vouchers may be the best way of boosting customer numbers.
A study by moneysupermarket.com has revealed that using the coupons helped to net people £1 billion of savings in the last 12 months, with 30 per cent more individuals using restaurant vouchers.
Indeed, savvy customers in the UK are saving a combined £3 million every day through looking for the best deals.
Sian Harrison, voucher expert at moneysupermarket.com, said: "Over the last year, more and more restaurants are realising the benefits of offering money off vouchers as a way of keeping tables full."
While diners can bag themselves a bargain meal, for the owners of eateries, the money brought in by increased consumer numbers could be put towards new restaurant supplies or hiring new staff.
The Restaurant Association recently revealed that more and more eateries are relying on vouchers to attract business and hoping that such a scheme will boost customer loyalty.