Are vouchers just as important as quality restaurant supplies?
As the credit crunch rumbles on, Britain's eateries may wish to pull out all the stops in order to attract diners through their doors.
With this in mind, while choosing high-quality restaurant supplies could help to set a welcoming and luxury tone, the owners of eateries may wish to introduce other incentives in order to see a rush of consumer demand.
Indeed, the Restaurant Association has revealed that many such establishments are relying on vouchers in order to get customers though the door, as such a scheme can help to boost consumer loyalty.
"Vouchers are a temporary measure to get them through hard times when people haven't got too much money to spend so they want to give them a discount in some way and a voucher is an attractive way of doing it," said Miles Quest, spokesperson for the Restaurant Association.
However, he added that in the long term, diners will return to a restaurant because of the quality of the food, the standard of service and the value it represents.
In light of this, while a promotional offer may see customers try out an eating establishment once, laying out the best tablecloths, promoting good service among the staff and maintaining a strong menu is what will see diners come back.
According to Moneysupermarket, the UK population now redeems over 2.4 million discount vouchers every day.