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2011 tourism trends revealed by TripAdvisor survey

TripAdvisor trends

Holiday review site TripAdvisor has surveyed over 6,200 European travellers to forecast tourism trends for 2011. The annual Travel Trends Survey, which included 902 Brits, suggests it will be a more positive year for the industry. Spokesperson Emma O'Boyle said: "Overall, 2011 looks more positive for both travellers and the travel industry. Britons intend to travel more often and will spend more money doing so, but will proceed with caution." 66 per cent of Brits are planning a long-haul holiday in 2011, with a third of respondents predicting they would spend more this year than last. Meanwhile, the number of Brits planning a 'staycation' – relaxing at home and enjoying their local area – has dwindled from 45 per cent in 2010 to 38 per cent this year. UK hotel owners will be glad to know that the number of people planning at least one domestic holiday remains the same at around two thirds.

Flight fuss

One issue still affecting holiday plans is air travel. Over a quarter of respondents were put off by higher taxes, while nearly a third feared industrial action would leave them stranded. Meanwhile, a combined total of 20 per cent were concerned that a natural disaster, such as a repeat of last year's volcanic ash cloud, would affect their trip. As a result of these concerns, a massive 28 per cent of Brits say they are more likely to buy travel insurance this year. For hoteliers and related trades, one detail stands out: although more Brits will be flying abroad this year, the same is true of other countries. Many sources have already suggested that the next two years will see more tourists coming to Britain, thanks in particular to the royal wedding in April and the Olympics in 2012.

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