London 2012 Olympics to boost capital's hotels

The 2012 Olympic and Paralympic Games in London are expected to boost the city's hospitality sector.

This is according to a spokeswoman for organisation Visit London, who suggested that campaigns targeting business travellers will "have a really positive effect on the hotels industry because they'll be coming in having their conferences throughout the year".

Jacqueline French declared that a lot is being done to ensure that London takes advantage of its increased profile as a result of the international sporting competition taking place there.

Those seeking hotel supplies may be interested to learn that she pointed out that the event will not affect visitors to London in the interim, as construction work is not taking place in the centre of the city.

Ms French's remarks follow remarks made by Grant Hearn, head of Travelodge, who was critical of the marketing strategy for the 2012 Olympics and called for efforts to do more to engage visitors to the capital.